Passport Public Relation’s niche is in lifestyle, event, food, and travel PR. From international non-profits to iconic festivals and viral sensations, we have pitched and secured media coverage locally and globally. The growing Passport PR team has a combined 40+ years of experience in public relations and marketing. We also have a network of designers, photographers, videographers, and creators who support our team with creative projects.
Danelle Schlegelmilch, a former award-winning journalist, founded Passport Public Relations in 2016 after working in various roles across the industry for 14 years.
She's represented clients in lifestyle, events, food, travel, tech, beauty, entertainment, tourism, and more. With a degree in Journalism: PR/Advertising and 20+ years of award-winning PR strategies and tactics, Danelle creates roadmaps to success for brands of all sizes.
The story behind our name & Brand
Now boarding ✈️ A golden age era for Passport PR! ✨ 🥂
Storytime with our founder, Danelle: When I started Passport PR in 2016, I named it Passport Public Relations because I genuinely believe that travel opens doors, broadens your horizons, and, when done right, is life-changing. Having a passport gives you access to new and exciting places around the world that you couldn’t explore without it. That’s exactly what I wanted to do for our clients: open doors and connect them to new people and places they wouldn’t normally have access to.
When thinking about the brand identity, I turned to a talented graphic designer named Amanda Walla, who I had worked with at a local ad agency. She came up with so many awesome ideas that I have kept the alternate options in the top drawer of my vintage Steelcase tanker desk all these years.
I recently discovered her rough sketches while cleaning out my desk, which reminded me of a recent offer from Amanda, now the founder of Walla! Creative, to refresh our beloved brand. I reached out to her to check if the offer was still on the table and shared her old sketches for inspiration. She couldn’t believe I had kept them all these years and was eager to take on the challenge.
We discussed how Passport PR has evolved over the years and desire a luxurious, first-class brand vibe to match. We aimed to honor our vintage-loving hearts while refining the brand to create a more elevated VIP, first-class, golden age of travel feel. I’m talking about the time when people dressed to the nines to fly, planes featured cocktail lounges, and five-course meals were served. We also wanted a timeless font, wordmark, and logo that could accompany us to our next destinations.
Amanda definitely understood the assignment. We are all so obsessed! I loved seeing Amanda refine her alternate vision and bring it to life almost nine years later. The new brand is giving a luxurious, art deco, first-class, golden-age glam vibe—and we are here for it. Thank you, Amanda.
Read more in a feature article on Danelle in Authority Magazine here
and B2B Magazine here.
“Working with Passport PR has helped showcase my business while also taking a lot of the work off of my plate. Danelle puts in the legwork to find great media highlights that have expanded my reach to new audiences and have also helped provide background material to potential investors as we grow our business. She is extremely connected and has brought in opportunities that I would have never been able to create on my own!”